How it works
Average order value divides recognized revenue by completed orders over the same period. Use consistent treatment of tax, shipping and refunds across comparisons.
The formula
Keep currency, units and time periods consistent. Percentage inputs use percentage points (enter 5 for 5%). Results are rounded only for display; tiny nonzero values may use scientific notation. Undefined ratios are shown as unavailable.
Revenue: $80,000; Orders: 1,000; AOV: $80.00; Target AOV: $95.00; Extra value needed / order: $15.00; Revenue at target: $95,000; Revenue gap: $15,000; AOV uplift required: 18.75%.
Calculation method
Items per order measures basket size; revenue per item measures the average amount earned per item. These explain different routes to a higher basket value.
Interpretation
A target AOV translates into extra revenue per existing order. Adding orders at the current AOV is a separate growth scenario.
Limitations
Higher AOV does not guarantee higher profit: discounts, product mix and fulfillment costs may absorb the gain. Previous-period results are historical comparisons.
Method and reference sources
Method and content checked 2026-09-20. These sources provide background, not endorsement or professional certification. The formula and limitations above define this calculator.
- SBA — Break-even pointContribution, variable costs and fixed-cost break-even context; tool-specific extensions are explained above.
Frequently asked questions
Should revenue and order count use the same period?
Yes. Use matching periods and a consistent treatment of refunds, discounts and shipping. Comparing gross revenue in one period with net revenue in another can distort AOV changes.
What is a worked example for Average Order Value?
Revenue: $80,000; Orders: 1,000; AOV: $80.00; Target AOV: $95.00; Extra value needed / order: $15.00; Revenue at target: $95,000; Revenue gap: $15,000; AOV uplift required: 18.75%.